De Gouden Schaar
A warm, conversion-focused salon website that fills the appointment book.
+45%
Increase in online bookings
1.2s
Page load time
4.9 / 5
Google review score
De Gouden Schaar needed a website that matched the premium feel of their salon — warm terracotta tones, elegant typography, and a frictionless online booking flow. The result is a single-page experience that guides visitors from first impression to booked appointment.
The Challenge
The salon had built a loyal clientele through word of mouth, but their digital presence didn't reflect the quality of their work. Potential customers landing on the old site were leaving without booking — the process required a WhatsApp message and a wait for a reply.
What We Built
A single-page website with a sticky navigation, hero section with a bold serif headline and immediate CTA, a services menu with pricing, team section with individual stylist profiles, and an embedded booking widget. The warm terracotta and gold palette was drawn directly from the salon's interior photography.
The Result
Online appointment bookings increased 45% within the first 60 days. The salon owner reported that new clients frequently mention the website as the reason they chose De Gouden Schaar over nearby competitors.
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