Website redesign
Website redesign: improve or rebuild your business website without losing what works
Not every old website needs replacing. We look at speed, mobile use, content, structure and search visibility, then recommend a targeted improvement or a fixed-price rebuild.
- Honest assessment first
- Redirects and search checks at launch
- Fixed price for rebuilds
Short answers
The essentials, answered
Do I need a new website, or can mine be improved?
Not always a new one. If your site is fast, clearly says what you do and where, answers the questions customers ask and can be indexed, content and structure improvements may be enough. We quote those separately.
Will a redesign hurt my Google rankings?
It can, if page addresses change without redirects or pages that bring visitors are removed. We map old addresses to new ones, keep the content that ranks, and check Google Search Console after launch.
What does a website redesign cost?
A rebuild uses one of our four fixed-price packages, from €490 to €3,490. Smaller improvements to an existing site are quoted in writing before any work starts.
Signs
Signs your website needs attention
Hard to use on a phone
Text that needs zooming, buttons too close together, forms that are painful to fill in.
Slow to load
Visitors leave before they see your offer.
Unclear about what you do
A stranger can't tell your services and area within a few seconds.
Few enquiries
People visit, but hardly anyone gets in touch.
Hard to update
Changing opening hours or a price needs a developer.
Missing from search and AI answers
Competitors are found for questions you should be the answer to.
Deciding
Improve or rebuild? How we decide
When an improvement is enough
The site is well built and reasonably fast, but content, structure or business details are unclear. We improve those and quote the work in writing.
When a rebuild is better
The site is slow, hard to use on a phone or impossible to update, so fixing it would cost more than rebuilding it on one of our fixed-price packages.
Packages and prices
Rebuilds use our four fixed-price packages
Improvements to an existing site are quoted separately, in writing, before any work starts.
AI Launch
Get online professionally
or €90 × 6 in monthly instalments
+ Essential Care €30/mo · optional
A fast, branded one-page website that tells Google and AI assistants exactly what you do and where.
- 1 landing page on our proven layout, styled to your brand
- Basic SEO + AI search foundation
- Key customer questions answered on your page
- Mobile-first and fast
- Contact form
AI Business
Turn visitors into inquiries
+ Business Care €49/mo · optional
Three custom-designed pages that make your business easy to understand and easy to trust.
- Custom design, no template
- 3 core pages (Home, About, Contact)
- Basic SEO + AI search foundation on every page
- Contact form and WhatsApp chat button
- Mobile-first and fast
AI Growth
Get found, build trust, convert
or €290 × 6 in monthly instalments
+ Growth Care €79/mo · optional
Up to six pages with the content, booking and payment tools that turn visibility into customers.
- Everything in AI Business
- Up to 6 custom pages
- Copywriting for your pages
- Basic SEO + AI search foundation on every page
- Booking system integration
AI Authority
Build long-term search & AI visibility
or €600 × 6 in monthly instalments
+ Authority Care €139/mo · optional
Everything in AI Growth plus a full AI search optimization project: research, baseline, optimization and a handover report.
- Everything in AI Growth
- Full AI search optimization project
- Unlimited core pages
- 3 AI/SEO blog posts
- Custom dynamic features
Search
Keeping your Google positions during a redesign
Every redesign follows the same checklist.
- 1
Inventory
We list every page on your current site and, with access, the pages that bring visitors in Google Search Console.
- 2
Keep what works
Pages that rank or bring enquiries keep their topic and key content on the new site.
- 3
Redirect map
Every old address points to the most relevant new page. No mass redirects to the homepage.
- 4
Launch checks
Staging blocks removed, redirects spot-checked, new sitemap submitted.
- 5
After launch
We check Search Console after one week and again after four, and fix anything that broke.
Beyond looks
Faster, clearer, and built for enquiries
A redesign is a chance to fix more than the look: page speed and mobile use, a clear explanation of what you do and where, obvious next steps, and forms that are easy to finish. Every rebuild gets the same SEO and AI search foundation as a new website.
Guides
Read before you decide
How to Redesign Your Website Without Losing Google Rankings (Checklist)
A step-by-step checklist for small businesses: what to record before a redesign, how to set up redirects, what to check on launch day and in the weeks after. Based on Google's own guidance.
Read the guideHow Website Speed Directly Affects Google Rankings & Sales
Slow websites don't just annoy users—they lose money. See how Core Web Vitals influence your Google rank and why speed is the ultimate sales feature.
Read the guideWhy Most Business Websites in Europe Fail to Convert
Traffic means nothing if it doesn't turn into revenue. Discover the common design and copy mistakes that are killing your website's conversion rate.
Read the guideFAQ
Questions before you decide
How long does it take?
AI Launch and AI Business usually take 2–3 weeks. AI Growth and AI Authority usually take 4–6 weeks, depending on content and feedback speed. Rush delivery is available on request.
Does my old website stay online during the rebuild?
Yes. We build and test the new site on a separate, non-indexed staging address and switch over at launch.
Do I need to provide content?
For AI Launch and AI Business you provide the main text and we write the page titles, descriptions and customer-question answers. Copywriting is included in AI Growth and AI Authority.
I already pay for SEO. Isn't this the same thing?
Much of the foundation is good SEO, and we say so openly. The difference is that we build it into the website from the start: structure, customer answers, business details and structured data. AI Authority adds research into the questions people ask AI tools and a documented baseline. If your SEO partner already does this, we're happy to work alongside them.
Good to know
- Improvements to an existing site are quoted separately; they aren't part of a package.
- A careful migration reduces the risk of losing positions, but no one can guarantee rankings.
Not sure whether to improve or rebuild?
Send us your website address. We'll tell you honestly what we'd change, and what it would cost.