Forge Fitness
A dark, high-energy landing page concept for a personal training studio.
The customer's question
“Which personal trainer in Rotterdam offers a trial session?”
This is a concept project: a demonstration build by NH Web Studio for a hypothetical business, based on a brief we set ourselves. It is not a client engagement, and the business shown does not exist.
A concept build for a hypothetical personal training studio in Rotterdam, which we called Forge Fitness. The aim: a site as intense as the sessions (black background, electric lime accents, bold typography) with one clear path to booking a trial.
The brief we set ourselves
Generic fitness websites look alike and rarely explain premium pricing or a specific training method. The brief: make the positioning obvious in seconds so the right clients book a trial and price-shoppers self-select out.
What we built
A full-height hero with animated stat badges, a services section with clear pricing tiers, a transformations gallery, an FAQ accordion and a sticky 'Book Now' button. Animations add energy without slowing the page, and the lime accent is reserved for calls to action.
What we made findable
Clear programme pages with prices, a written FAQ covering trial sessions and commitments, the Rotterdam location stated on the page, and fast mobile loading.
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