Forge Fitness
A dark, high-energy landing page that converts visitors into paying clients.
+78%
Increase in trial sign-ups
3.2%
Homepage conversion rate
1.1s
Page load time
Forge Fitness is a Rotterdam-based personal trainer studio that needed a site as intense as their sessions. Black background, electric lime accents, and bold Oswald typography create an immediate impression — and a clear path to signing up.
The Challenge
The trainer had strong results and great social proof, but their existing website looked like every other generic fitness site. It didn't communicate their premium pricing or high-intensity methodology — so price-sensitive leads were converting while the ideal clients bounced.
What We Built
A full-height hero with animated stat badges, a services section with clear pricing tiers, a transformations gallery, an FAQ accordion, and a sticky 'Book Now' CTA. Framer Motion animations give the page energy without sacrificing performance. The electric lime accent is used exclusively on conversion elements.
The Result
Trial session sign-ups increased 78% in the first month. The client reported that the quality of inbound leads improved significantly — prospects now arrive pre-sold on the premium positioning.
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