Koffie & Staal
A specialty coffee storefront with cart, subscriptions, and product filtering.
4.2%
Homepage conversion rate
+38%
Increase in average order value
5
Pages built
Koffie & Staal is an Eindhoven-based specialty coffee roaster that needed an e-commerce experience to match their craft. The result is a dark, tactile storefront with full cart functionality, a subscription model, and a product detail page that tells each coffee's story.
The Challenge
The roastery had outgrown its market stall and needed an online channel. They were selling through Instagram DMs, which was unscalable and unprofessional. They also wanted to launch a subscription model but had no infrastructure for recurring orders.
What We Built
Five pages: Home (hero, featured products, brand story), Shop (8-product grid with roast/origin filters and sort), Product Detail (weight pills, grind selector, quantity stepper, subscription toggle at −10%, tabbed reviews), About, and Subscriptions (how-it-works, three pricing plans). The cart context persists across all pages with a slide-in drawer.
The Result
The subscription model launched to strong demand — 34% of first-time customers opted for a subscription at checkout. Average order value increased 38%, driven by customers trading up from 250g to 500g bags after reading the origin storytelling on product pages.
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