Koffie & Staal
A specialty coffee webshop concept with cart, subscriptions and product filtering.
The customer's question
“Where can I buy freshly roasted specialty coffee online in the Netherlands, with a subscription?”
This is a concept project: a demonstration build by NH Web Studio for a hypothetical business, based on a brief we set ourselves. It is not a client engagement, and the business shown does not exist.
A concept build for a hypothetical specialty coffee roaster in Eindhoven, which we called Koffie & Staal. The aim: a dark, tactile storefront with a working cart, a subscription option and product pages that tell each coffee's story.
The brief we set ourselves
Small roasters often start by selling through Instagram messages, which doesn't scale and makes recurring orders hard. The brief: a proper online shop with a subscription model built in from day one.
What we built
Five pages: Home (hero, featured products, brand story), Shop (product grid with roast and origin filters and sorting), Product detail (weight options, grind selector, quantity, subscription toggle, reviews tab), About and Subscriptions (how it works and three plans). The cart persists across pages in a slide-in drawer.
What we made findable
Product pages with origin, roast and weight as text, filterable categories, subscription terms explained in plain language, and a structure ready for product structured data.
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How we approach webshops projects