Terra Verde
A 4-page consultancy site designed to attract serious corporate clients.
+63%
Increase in discovery calls
2.1×
Avg. session duration
4
Pages built
Terra Verde is a sustainability consultancy helping mid-size Dutch companies navigate CSRD compliance and ESG strategy. Their new website needed to communicate expertise and credibility to CFOs and sustainability directors — not startup founders.
The Challenge
The founding consultant had impressive credentials — PhD from LSE, CSAP certified — but her website read like a generic brochure. Potential clients couldn't quickly understand what she did, for whom, or why she was qualified. Discovery call bookings were low and inconsistent.
What We Built
Four pages: Home (organic-shape hero, services preview, featured insight, client logos, newsletter), Services (three detailed service cards with deliverables and timelines), Insights (blog grid for thought leadership), and About (founder bio with credentials, speaking engagements). Crimson Text serif headlines give the brand intellectual authority.
The Result
Discovery call bookings increased 63% within two months. The consultant attributed this to the Insights section — articles she had previously only shared on LinkedIn were now discoverable through search and converting cold traffic into booked calls.
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